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Facilitating Positive Patient Outcomes At The Frontline
Posted on October 10, 201910/10/19
In this new era of outcomes-based healthcare, new therapies are becoming more complex, specialized and data-driven. Demonstrating real-world evidence of a brand’s therapeutic success is dependent on identifying the right patients and sustaining their long-term adherence.…
Patients at the Center of Safe and Effective Therapy
First, do no harm. This phrase is synonymous with the Hippocratic oath, the oldest reference to ethics in Western medicine, and it highlights what is generally considered most important in a physician’s medical practice. Help if…
Building a Service Offering from the Research Lab to the Patient’s Home
A Conversation with Pharmaceutical Commerce & Jim Lang, Chief Executive Officer, EVERSANA Not quite a year ago, an assemblage of pharma service providers came into being as EVERSANA. Funded by two private equity firms with a…
A More Trusting Relationship Can Lead to a Better Patient Experience
In this September feature, PM360 dives into what it takes to create relationships and experiences with and for patients. Considering that patients want more authentic interactions when dealing with life sciences companies, Jenny Sparano, director of…
Four Key Questions About Patient Experience in 2019
In this September feature, PM360 asked experts for insight into the changes that need to happen to create better experiences for patients and ultimately serve them better. Kathi Henson, Chief Patient Service Officer, shares insight into…
Best Strategies for Co-Creating Solutions with Patients
Posted on September 13, 20199/13/19
In the September Think Tank, PM360 asks patients and experts at agencies and life sciences companies to share their best co-creation solutions in developing successful patient-centric strategies. Nicole Pitaniello, Managing Director of Client Services at the…
Patient-Centered Engagement: Wrapping Value Around Life Science Services
Posted by
Private: Tom Doyle on August 13, 20198/13/19
In our value-driven healthcare environment, improving the quality of patients’ lives is dependent upon our ability to effectively locate and engage with patients, as well as support the therapeutic onboarding and adherence of patient populations. Delivering…
Measuring the Impact of Patient Support Programs
Posted by
Private: Tom Doyle on August 13, 20198/13/19
In this webinar, EVERSANA’s Tom Doyle highlights the evolution of patient support programs (PSP) from access-focused to patient-centered. Here are three themes you will hear: Be Purposeful – Start with the end in mind. Build a…
EVERSANA, Patient Experience Project featured in MM&M July Issue
Each year, Medical Marketing & Media compiles a list of the top 100 medical marketing agencies in North America. As MM&M Editor Stephen Madden shares at the opening of the July issue, “A typical issue of…
Setting a Patient Engagement Framework and Proving Value
Is your culture patient-centric? It needs to be because today’s patients are motivated information seekers – empowered decision-makers with respect to their treatment. Their voice is key to your success.