Informing Strategies You Can Depend On
EVERSANA’s team of seasoned HEOR researchers and industry experts are focused on improving healthcare outcomes. We work throughout a product’s life cycle from early stage strategic planning, through launch, to post-launch marketing support. We collaborate with you to develop a Value & Evidence Platform that powers your product value story, evidence development strategy, reimbursement submissions and payer marketing.
Value Across Therapeutic Areas
We have a successful track record of supporting products in an ever-expanding array of therapeutic areas. Recent areas of research include oncology, metabolic disease, cardiovascular, rare diseases, CNS, and immunology; however, our team has experience in most major conditions and many rare conditions. As well, we have expertise in the support of pharmaceuticals, diagnostics tests, medical devices and digital therapeutics.
A large part of our work is global programs supporting market access objectives in North America, Europe and Asia. Our global program support benefits from our understanding of global market needs and our extensive hands-on experience conducting reimbursement submissions.
Evidence Driven from Real-World Data
The increasing availability of real-world data (RWD) allows for the rapid generation of evidence and value measurement. EVERSANA’s RWD platform includes deep, rich longitudinal data on patients that can be used to develop and design comparative studies to measure clinical and economic outcomes. RWE strategy, design, messaging and content development enables strong brand and payer positioning.
Solving Difficult Value Challenges
A challenge in measuring product value is that it can be subjective, with value meaning different things to different audiences. Regulators and clinicians want to know that a product is safe and effective. Patients are concerned with improving their short- and long-term health. Payers want to understand how a product performs both within clinical trials and in actual practice compared to current standards of care. In addition, payers want to know that the added clinical benefit is delivered at a reasonable and affordable cost.
Whether your product is new to the market or well-established, we can help answer the questions that define its overall value:
- What is the pricing potential of my product?
- How best can we demonstrate and communicate my product’s value to all internal and external stakeholders?