Predictive Analytics & Patient Profile Segmentation Deliver Targeted Affordability Solutions
In changing market conditions, the need for comprehensive patient data and “just right” affordability programs call for a sophisticated new model that can alleviate patients’ financial burden and drive therapy adoption.
Driven by predictive analytics and patient profile segmentation, a fully optimized and outcomes-based affordability program:
- Delivers targeted affordability solutions to the right patient profile.
- Determines patient preference and adherence risk at the point of enrollment.
- Aligns on appropriate payment vehicle(s) and engagement options.
- Triages prescriptions to a curated pharmacy network.
When barriers to access exist, our targeted affordability solutions – co-pay programs, patient assistance programs and alternative payment solutions – help your patients secure treatments and manage cost.
Schedule a meeting with an EVERSANA affordability expert to learn how to use predictive analytics and patient profile segmentation to deliver targeted affordability solutions.
