Expertise

Jenny Sparano

Jennifer Sparano

Director, PEP Partners, The Patient Experience Project, an EVERSANA agency

EVERSANA

Jennifer Sparano

With more than 20 years in healthcare and pharmaceutical marketing and communications, coupled with experience as a broadcast journalist, Jenny is adept at effectively communicating across various mediums. She is inspired by the power of words and the impact a well told story can have to educate, motivate, and spark action. Jenny’s work stretches a wide continuum from patient relationship management, development and execution of traditional and digital marketing campaigns, brand implementation, and content strategy, to speech writing, government relations, and crisis communications.

Her experience includes such specialties as cardiovascular care, neuroscience, obstetrics and gynecology, primary care, emergency medicine, behavioral health, rheumatology, surgical services, and rare diseases. Jenny earned a master’s degree in broadcast journalism from Syracuse University’s S.I. Newhouse School of Public Communication, and a bachelor’s degree in English from Yale University. She is certified by the Institute of Public Speaking.

Expertise:

Brand Plan Development, Patient Journey, Stakeholder Engagement & Promotion (Patients, Payers, Providers)

Articles by Jennifer Sparano

A More Trusting Relationship Can Lead to a Better Patient Experience

In this September feature, PM360 dives into what it takes to create relationships and experiences with and for patients. Considering that patients want more authentic interactions when dealing with life sciences companies, Jenny Sparano, director of PEPpartners at the Patient Experience Project, an EVERSANA Agency, shares insight into how life sciences companies can transform the […]

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