EVERSANA is raising the questions the industry is thinking but is too afraid to ask aloud: Has omnichannel lived up to its promise of the “right message at the right time” to drive meaningful results that wouldn’t otherwise be realized by traditional sales and marketing strategies? Are those “seamless brand experiences” integrating the right mix […]
Expect More From Your Omnichannel Strategy
The promise of omnichannel activation has fallen short for many pharma manufacturers due to stifling obstacles, coupled with high costs, little return and countless integration activities. Although omnichannel has been a key strategy for over a decade, brand teams are still questioning whether omnichannel can truly deliver value to patients, providers and their bottom line. And executive leaders are speculating how much more time and money is needed to transform a pilot program into a revenue-generating engine.
Introducing EVERSANA ORCHESTRATETM
EVERSANA ORCHESTRATE is the industry’s first end-to-end modular omnichannel model that drives patient and provider connectivity across multi-dimensional journeys. Designed to transcend the limitations of traditional omnichannel solutions and built to bring to life the full commercialization services from EVERSANA, EVERSANA ORCHESTRATE delivers high-impact touchpoints to improve patient outcomes and drive sales, savings and satisfaction.
Simple, yet sophisticated, EVERSANA ORCHESTRATE delivers timely, high-impact engagements to amplify sales, drive efficiencies and deliver satisfaction. Key features of our model include:
- Connectivity of the patient and provider journeys
- Strategic, creative and tactical expertise
- Tailorable data and analytics
- Integration of disease, treatment and patient understanding
- Compelling AI-driven engagements for providers and patients
As the only organization to house all commercialization services under one roof, EVERSANA ORCHESTRATE aggregates and synthesizes pivotal datasets from marketing campaigns, patient services programs and field deployment activities to analyze and predict trends and behaviors that better inform promotional and support strategies. Serving as a seamless router of actionable data and deep insights from all channels, the platform provides the optimal coordination of customized touch points required to create a seamless brand experience for healthcare providers, patients, payers and other key stakeholders.
EVERSANA ORCHESTRATE Engine™
EVERSANA ORCHESTRATE Engine™ is the powerhouse of the model. Powered by artificial intelligence (AI), machine learning (ML) and ACTICS by EVERSANA (our award-winning data and analytics platform), EVERSANA ORCHESTRATE Engine amplifies impact by plugging into existing best-in-class tech stacks to efficiently activate and optimize customer experiences across all channels. It delivers HCP identification, journey selection and share of voice throttling, all while learning and optimizing touchpoints from engagement insight reports.
EVERSANA ORCHESTRATE Engine is platform agnostic, allowing it to integrate with existing omnichannel infrastructures and major marketing platforms to effectively determine “next best experiences” within patient and provider journeys. Additionally, it’s 360° vantage point of data inputs, behaviors and impact enables the model to drive direct business goals, such as shaping the market and blunting the competition.