Pricing and Market Access
The healthcare landscape has dramatically changed, and market access has become critically important to the success of pharmaceutical and biotech products. Market access dynamics for products are becoming more complex and challenging, requiring careful evaluation and evidence-based solutions.
We help clients realize success in this difficult environment through many different offerings:
- Market access performance diagnostic
- Channel strategy
- Contracting strategy
- Account segmentation and prioritization
- Account management excellence
- Benchmarking and operations improvement
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Launch Strategy
It has never been more challenging for biopharma companies to effectively commercialize their products, and missteps can have enormous consequences. EVERSANA MANAGEMENT CONSULTING works with clients in a range of capacities to support successful product commercialization, including:
- New product planning
- Launch readiness assessment and planning
- Product strategy
- Payer, pricing, and market access strategy
- Commercial capability development and enhancement
Medical Affairs
We are transforming the medical affairs services sector with a fully integrated, customer-focused model. This innovative approach redefines scientific communication, enhancing care pathways and improving patient outcomes.
Unlike conventional models often perceived as cost centers, our strategic framework directly influences business KPIs, driving significant success.
Brand Strategy and Marketing
Today, it is more important than ever for executives and marketers to maximize the value of their brands across the product lifecycle. We leverage our extensive experience in brand planning and proven methodologies to guide product success. Key service offerings for in-line products include:
- Brand performance diagnostic
- Brand planning and strategy development
- Payer value proposition refinement
- Contracting strategy
- Lifecycle planning
- Loss-of-exclusivity planning
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Corporate Strategy and Business Development
Our process of strategic development has consistently helped guide brand teams through a structured, but collaborative decision-making framework.
Using a variety of discussion generating exercises and digital tools, our workshops take cross-functional teams through building a detailed SWOT; assessing the major challenges on the horizon; and developing the strategies and tactics to position the brand for both short and long-term success. We take care of all aspects of workshop development, execution, and delivery of final outputs, to minimize impact on our client’s day-to-day work and focus them entirely on valuable discussion.
We recognize that every business will have unique challenges, so our process is modular and can be adapted to align more closely with your needs. To tie it all together, final outputs can be consolidated and managed long-term with our proprietary app to keep the group on track after the planning workshops have been completed.
- Examples of strategy development offerings:
- Department and corporate plans
- Brand and portfolio plans
- SWOT analysis
- Key issues/driver development
- Strategy and tactics workshop
Strategic Data Analytics Coordination
The biopharma landscape is constantly changing. To get and stay ahead, your company needs access to cutting-edge data science. EVERSANA MANAGEMENT CONSULTING combines deep industry expertise with specialized therapeutic insights to drive client transformation. Our data analytics practice helps you inform strategic business decisions through:
- Customized analytics and data strategy
- Performance assessment
- Insight generation
- Implementation of intelligent operations
- Access to the broader EVERSANA services portfolio
Market Insights
In today’s marketplace, companies cannot afford to base critical decisions on sparse information or intuition. EVERSANA MANAGEMENT CONSULTING works with clients to develop the broad fact base—and actionable insights—required to adequately inform strategic decisions. We deliver these insights through a number of mechanisms, including:
- Qualitative and quantitative primary research with payers, providers, and patients
- Desk research, secondary data analysis, and decision-support modeling
- Scenario planning and competitive gaming
We work with clients to provide market insights that support decisions in a wide range of areas, including:
- Due diligence evaluation
- Franchise and portfolio strategy
- Clinical development strategy
- New product planning
- Launch strategy
- Pricing, contracting, and market access strategy
- In-line brand planning
- Life cycle management strategy
- Customer segmentation
Data Analytics
The biopharma landscape is constantly changing. To get and stay ahead, your company needs access to cutting-edge data science. EVERSANA MANAGEMENT CONSULTING combines deep industry expertise with specialized therapeutic insights to drive client transformation. Our data analytics practice helps you inform strategic business decisions through:
- Customized analytics and data strategy
- Performance assessment
- Insight generation
- Implementation of intelligent operations
- Access to the broader EVERSANA services portfolio
