Market success is not dependent upon the multi-year drug development and promised benefits of your drug. Market success is dependent upon Market Access. Navigating today’s shifting healthcare landscape is complicated. Never before has the healthcare industry witnessed such promising treatments entering the marketplace, yet facing so many challenges.
With our holistic approach we evaluate market share and improve pull-through efforts by looking deeply into key plans driving low regional share and performed analyses (e.g., spillover, rejections) to identify opportunities to increase share.
Powering Market Access with Data & Analytics
We bring an unrivaled understanding of the reimbursement and cost-and-coverage dynamics that matter to stakeholders, from health plan medical directors to specialty pharmacy. Our capabilities and expertise on pre-launch, launch, and mature products encompass access and reimbursement issues, advocate development, stakeholder education, promotional programs, and sales training communications. We are committed to delivering solutions that support all payer customer channels for our clients.
With ACTICS by EVERSANA, clients can power their market access success through:
- The ability to predict and quantify gross-to-net for contracting market access, rebates, formulary position and optimize launch dynamics as well as determine opportunities and metrics for VBC
- Predict, monitor, measure and optimize pull through, sales force, account management opportunities and utilization
- Assess market entry and competitive contract dynamics and opportunities
- Fold in payer and IDN influence into overall KOL mapping for complete view of access control
