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Mobilize High Performing Sales Force

Sophisticated, clinically oriented, and data-driven field solutions teams

In an era of limited—and rapidly declining—access to key decision makers, mobilizing your field solution teams to communicate real-world evidence and value of your brands is of upmost importance for commercial success.

Value-driven field solutions must go beyond traditional sales territory mapping, target lists, training, and tactical value propositions. EVERSANA’s holistic and effective coordination of field personnel – sales team, tele-sales, medical science liaisons (MSLs), clinical nurse educators (CNEs), and reimbursement specialists – ensure the right patients get the right therapy at the right time.

Prioritize Sales and Marketing Efforts with RWD in Real-Time

From building strategy to embedding data-driven insights at every step of the value chain, ACTICS by EVERSANA, our proprietary technology platform, offers easy to use, digestible applications and dashboards for sales and marketing teams to visualize the real-time impact of their calls and marketing efforts, giving them the ability to deploy the right message at the moments that matter most.

Reach Your Targets with Predictive, Evidence-Based Data

Move beyond singular datasets to fold into our fully integrated, data agnostic platform for holistic view that can inform your commercial and marketing strategy.

With ACTICS, clients can power their commercial success through:

  • Forecasting and positioning of therapeutic brands
  • Building true omni-channel strategies and tactics using RWD and digital marketing analytics
  • HCP profiling and integrating third-party data like payer, retail, and social network
  • Predicting patient personas who are best suited to start and stay on your brands

Combining Research and AI-Driven Analytics to Power Next Best Action

We’re here to meet you where you are. ACTICS is not a one-size-fits-all approach, but a solution tailored to match your specific needs. ACTICS is a data-mastering and integration platform, based on a distributed cloud-based infrastructure. Its API driven automated intelligence and machine learning technologies, complemented with wrap-around data science services and subscription-based offerings, can integrate and feed alerts to downstream systems such as CRM.

Value is achieved with Comprehensive Services, including:

  • Market Assessment & Insights

    Market Assessment & Insights

    The intelligence you need for your field team to have meaningful conversations.

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  • Management Consulting

    Management Consulting

    Strategies to support global launches and address complexities across markets.

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  • Field Solutions

    Field Solutions

    Fully resourced to support a rapidly sophisticated, clinically-oriented and data-driven operation

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    Breaking down the complexity of reimbursement and access. Engaging the Patient, Payer and Provider.

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  • Global Channel Distribution

    Global Channel Distribution

    Agile, all-inclusive supply chain model proven to maximize profits.

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  • Affordability, Access & Hub

    Affordability, Access & Hub

    Automated Processes Reduce Access Barriers & Simplify Onboarding

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Metrics Matter

  • 95%
    Sales team expanded Due to achievement of sales objectives
  • 8-10
    Calls Per day/FTE
  • <7%
    Turnover Lower than industry average since 2011

Client Success Stories

  • Share of Voice Matters

    Dedicated field solutions team grew an under-promoted brand portfolio by an estimated $100M.

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  • Account Strategy Pays off with a PBM

    Client experienced significant revenue loss after brand was excluded from a national preferred drug list.

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Pushing Your Frontline Into A New Frontier

The pharmaceutical industry is complex. A litany of companies and brands are competing for top-of-mind usage with clinicians, a cohesive partnership with payers, and active engagement with patients. It’s hard enough to bring a drug to market, but how do brands keep their products positioned appropriately with limited resources, data and time?


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