In an era of limited—and rapidly declining—access to key decision makers, mobilizing your field solution teams to communicate real-world evidence and value of your brands is of upmost importance for commercial success.

Value-driven field solutions must go beyond traditional sales territory mapping, target lists, training, and tactical value propositions. EVERSANA’s holistic and effective coordination of medical and pharmaceutical sales outsourcing – medical science liaisons (MSLs), clinical nurse educators (CNEs), field reimbursement managers (FRMs) and sales representatives – ensure the right patients get the right therapy at the right time.

Prioritize Sales and Marketing Efforts with RWD in Real-Time

From building strategy to embedding data-driven insights at every step of the value chain, ACTICS by EVERSANA, our proprietary technology platform, offers easy to use, digestible applications and dashboards for sales and marketing teams to visualize the real-time impact of their calls and marketing efforts, giving them the ability to deploy the right message at the moments that matter most.

Reach Your Targets with Predictive, Evidence-Based Data

Move beyond singular datasets to fold into our fully integrated, data agnostic platform for holistic view that can inform your commercial and marketing strategy.

With ACTICS, clients can power their commercial success through:

• Forecasting and positioning of therapeutic brands
• Building true omni-channel strategies and tactics using RWD and digital marketing analytics
• HCP profiling and integrating third-party data like payer, retail, and social network
• Predicting patient personas who are best suited to start and stay on your brands

Combine Research and AI-Driven Analytics to Power Next Best Action

We’re here to meet you where you are. ACTICS is not a one-size-fits-all approach, but a solution tailored to match your specific needs. ACTICS is a data-mastering and integration platform, based on a distributed cloud-based infrastructure. Its API driven automated intelligence and machine learning technologies, complemented with wrap-around data science services and subscription-based offerings, can integrate and feed alerts to downstream systems such as CRM.

Modernize the Patient Journey High-Tech, High-Touch Solutions

Today’s patients are increasingly tech savvy, yet digital tools alone cannot replace the empathetic support from a highly trained case manager to help them navigate complex access, affordability and adherence challenges. Manufacturers need to adopt a new equation that combines the forces of high-tech and high-touch solutions to create a cohesive brand experience and ensure maximum impact for patients and providers.

In their latest article, EVERSANA experts Maria Kirsch and Krista Pinto outline how to orchestrate your Patient Services and Field Deployment teams to balance high-tech, high-touch solutions to simplify patient onboarding and drive therapy adoption.