Insights
Insights From Our Experts
Articles
PharmaVOICE Webinar: Next Gen Commercialization Model for Oncology
Changing Market Dynamics Demand New, Innovative Model to Increase Speed to Therapy and Better Serve Patients In a new 60-minute virtual panel, “Next Gen Commercial Models in Oncology,” PharmaVOICE Editor Taren Grom sat down with industry…
Ask the Expert: One-on-One with Amy Hutnik
The pharma industry’s needs have evolved beyond one-dimensional playbooks, disconnected promotional efforts and limited ability to assess stakeholder engagement. Instead, manufacturers need to adopt a comprehensive omnichannel model that allows for data-driven planning and real-time analysis…
Ask the Expert: One-on-One with Krista Pinto
Forty percent of worldwide drug launches between 2009 and 2017 failed to meet their two-year sales forecasts. Manufacturers can’t afford to overlook the full potential of a data-driven omnichannel strategy. Omnichannel success requires a comprehensive suite…
BLOG: Gaining Coverage for Emerging Medical Technologies
The line between medical and personal care is everchanging. In all areas of our lives there is coverage through medical benefits, but the exact line between this and one’s personal responsibilities is not always as clear,…
Omnichannel: A Conversation With the Innovators
Go beyond marketing to provide actionable insights that better inform commercial strategies and elevate brand success. EVERSANA’s best-in-class omnichannel activation model aggregates and synthesizes pivotal datasets from marketing campaigns, patient services programs and field activities to analyze…
Webinar: Medicaid & Government Pricing Congress
In this Medicaid & Government Pricing Congress panel, EVERSANA’s Mike Kurland, Vice President, Revenue Management and Compliance Solutions, discusses upcoming regulatory changes impacting government pricing and how to manage challenging reporting issues with calculation. How to…
Pharma USA Webinar: Hot For Hybrid: Building Medical Field Teams For Healthcare’s New Normal
Hot For Hybrid: Building Medical Field Teams For Healthcare’s New Normal Featuring EVERSANA’s Marc Bernarducci, Senior Vice President of Field Solutions — Clinical This panel covers the following topics: Review the implications of new field force…
Pharma USA Webinars: Personalize HCP Experiences for Deeper Engagement
EVERSANA was proud to participate in two Pharma USA 2021 sessions. This webinar, featuring EVERSANA’s Amy Hutnik, General Manager, Agency, Advisory and Evidence Services, covers the following topics: Harnessing AI to inform your sales approach and…
Beyond the New Normal: Reshaping Life Sciences Pricing Strategies in a Complex Global Scenario
This Life Sciences Dynamic Talks session takes a close look at the future of life sciences pricing strategies in the “new normal.” From non-traditional blocs to Brexit and the rise of net price transparency, a number…
Engaging Oncology Patients and Providers in The Age of COVID And Beyond
The engagement model for oncology patients and providers is failing, and challenges brought on by the COVID-19 pandemic have only accelerated the trend. Not only are pharmaceutical reps restricted in the types of information they are…