EVERSANA’s artificial intelligence capabilities use what we know about a person to create highly personalized content that drives greater brand awareness and engagement, providing patients, providers, and caregivers with the answers they need in a timely and cost-effective way.

Examples where AI is deployed by our team in pharma marketing:

• Text: Emails, display ads, news articles, blog posts, product descriptions, social media posts, chatbots and more.
• Images: Social media images, product images, stock images, presentation materials, conceptual artwork, or illustrations.
• Videos: Hypothetical key opinion leaders (KOLs) or patient videos, product demos, explainer, or educational materials, or even music videos.
• Audio: Custom music, voiceovers, and podcasts.

Download article: How Generative AI and Synthetic Content Will Revolutionize Healthcare

Recipient of the Artificial Intelligence Excellence Award 2023

EVERSANA’s digital production capabilities are a turnkey solution and platform that quickly and efficiently deliver a comprehensive website experience for a specific business need without compromising the quality of the content or site functionality.

EVERSANA’s digital production capabilities take the guesswork and variability out of standing up a website experience for a specific business need. Our turnkey solution delivers an approximate 25% savings in time and cost effort over custom site design and development while simultaneously laying the foundation for scalability as business needs evolve.

“Out-of-the-box” Digital Packages: Packages available for medical and disease information, patient services, branded healthcare provider and consumer websites, and more.

• Established design system, component library, and technical architecture that supports any brand-provided design elements and content
• Standard sitemap and navigation
• Common layouts/design patterns which support a variety of content types
• Built-in SEO and Tagging foundations
• Level AA accessibility standards
• Site set-up and launch support

EVERSANA’s content analysis platform is powered by artificial intelligence to understand and process pharma-centric language to deliver meaningful and actionable insights that drive increased efficiency, cost savings and strategic agility.

• Multi-platform analysis: Analyzes dozens of data sources including HCP and patient social media channels such as Sermo, Reddit, PubMed, industry forums and more.
• Automated language-based tasks: Performs language translation, text summarization, keyword and key phrase extractions and content categorization.
• Critical category identification: Identifies treatments, diseases, symptoms, adverse events, and geographic trends over time.
• Insightful analytics: Delivers sentiment and trend analyses accompanied by actionable insights.