Patients deserve quick and easy access to care. That’s why EVERSANA DIRECT goes beyond the “bare minimum” of DTP solutions, delivering a seamless end‑to‑end patient experience—from patient identification through prescription refills. Two-thirds of drug launches fall short of revenue goals, but a new approach is changing the trend. Today’s most successful brands are rethinking the traditional playbook by pairing integrated commercialization models with direct-to-patient (DTP) […]