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Reach Patients & Sustain Adherence

Dynamic Duo: Technology and Human Connections Modernize the Patient Journey

Today’s patients are increasingly tech savvy, yet digital tools alone cannot replace the empathetic support from a highly trained case manager to help them navigate complex access, affordability and adherence challenges. Manufacturers need to adopt a new equation that combines the forces of high-tech and high-touch solutions to create a cohesive brand experience and ensure maximum impact for patients and providers. When devising the most impactful support programs, manufacturers must identify the right balance among all the options:

High-Tech Program Solutions rely on technology-based solutions to both automate and streamline repetitive tasks. Such digital interventions — which may include electronic benefit verification, streamlined patient enrollment into a product hub, co-pay assistance and more — give patients a greater sense of self-sufficiency and enable streamlined digital communications. Additionally, the capture of data can be leveraged later to inform future personalized communications and program optimization.

High-Touch Program Solutions are especially important to help patients understand and resolve complex aspects associated with their chronic condition or prescribed therapy. These aspects of any wraparound support program give stakeholders access to caring, compassionate, highly trained specialists who can pick up the phone and interact with physicians, payers and specialty pharmacies, helping patients effectively navigate the processes, paperwork and protocols associated with a particular specialty therapy. Such experts may include Field Reimbursement Managers (FRMs), Field Representatives, Clinical Nurse Educators (CNEs) and more. By automating and streamlining tasks patients can manage on their own, the program will make best use of these higher-cost trained specialists.

Deploying a patient support program integrating digital tools, automated workstreams and personalized communications is proven to accelerate speed to therapy. Figure 1 illustrates how technology and human connections provided by the Patient Services team, Field Reimbursement Managers and Clinical Nurse Educators overcomes patient access challenges and simplifies onboarding.

In their latest article, EVERSANA experts Maria Kirsch and Krista Pinto outline how to orchestrate your Patient Services and Field Deployment teams to balance high-tech, high-touch solutions to simplify patient onboarding and drive therapy adoption.

Own Your Patient Experience From Start to Finish

  • Market Assessment & Insights

    Market Assessment & Insights

    Validate or inform your clinical trial recruitment and patient support strategies.

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  • Market Access Strategy & Stakeholder Engagement

    Market Access Strategy & Stakeholder Engagement

    Breaking down the complexity of reimbursement and access. Engaging the Patient, Payer and Provider.

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  • Patient Adherence

    Patient Adherence

    Provide patients the personalized support they need to achieve greater adherence.

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  • Affordability Programs

    Affordability Programs

    Alleviate patients’ financial burden and drive therapy adoption.

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  • Access & Hub

    Access & Hub

    Automate enrollment, simplify onboarding and reduce barriers to access.

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  • In-Home Nursing & Clinical Support

    In-Home Nursing & Clinical Support

    Offer the safety and convenience of in-home administration and customized patient care.

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Client Success Stories

  • Every Patient Matters
    Every Patient Matters

    High-touch engagement helps patients overcome obstacles to result in a 95% compliance rate.

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  • Improve Adherence
    Improve Adherence

    Dedicated patient services coordinators and wraparound education help patients adhere to a complex orphan drug therapy.

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Metrics Matter

  • 95.3%
    Patient Compliance For a client using end-to-end patient solutions.
  • 94.5%
    Patient Loyalty For a client using affordability, access and adherence solutions.
  • 200+
    Patients Completed Pre-Screen Accelerating clinical trial enrollment.

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