Setting a Patient Engagement Framework and Proving Value

EVERSANA recently sponsored EYEFORPHARMA, as well as contributed to one of the featured sessions. The conference, with more than 800 industry decision makers and influencers, featured summits on real-world evidence and market access, along with award-winning case studies and interactive round tables. Attendees had access to 120+ sessions on key areas of focus: commercial, digital, patients, medical RWE, and access.

Kristin LaBounty Phillips, Managing Director of Strategy at the Patient Experience Project, an EVERSANA agency, moderated a panel discussion among esteemed industry colleagues about Setting a Patient Engagement Framework and Proving Value. Their discussion included:

  • Setting a compliant cross-functional strategy to leverage patient insights into strategy
  • Championing awareness of patient engagement to embed a culture
  • Empowering departments with tools and guidance for self-sufficient patient engagement

Key takeaways from the panel:

  • Without a cultural commitment, the best patient engagement strategy will fall flat
  • Embrace patient engagement throughout your organization and the product life cycle
  • Patients want to help, but they want to be heard, too
  • Listen, engage, repeat. It’s an ongoing process

Click here to learn more about delivering the best patient experiences.

Author
Kristin LaBounty Phillips
Managing Director, Strategy, The Patient Experience Project, an EVERSANA agency

Kristin brings more than 15 years of strong program planning, product launch, and content strategy experience to the Patient Experience Project(PEP). Throughout her career, she has sought to apply her background in public health and health behavior change to both professional and patient healthcare marketing across a range of categories, including neurology, oncology, infectious disease, […]