Setting a Patient Engagement Framework and Proving Value

EVERSANA recently sponsored EYEFORPHARMA, as well as contributed to one of the featured sessions. The conference, with more than 800 industry decision makers and influencers, featured summits on real-world evidence and market access, along with award-winning case studies and interactive round tables. Attendees had access to 120+ sessions on key areas of focus: commercial, digital, patients, medical RWE, and access.

Kristin LaBounty Phillips, Managing Director of Strategy at the Patient Experience Project, an EVERSANA agency, moderated a panel discussion among esteemed industry colleagues about Setting a Patient Engagement Framework and Proving Value. Their discussion included:

  • Setting a compliant cross-functional strategy to leverage patient insights into strategy
  • Championing awareness of patient engagement to embed a culture
  • Empowering departments with tools and guidance for self-sufficient patient engagement

Key takeaways from the panel:

  • Without a cultural commitment, the best patient engagement strategy will fall flat
  • Embrace patient engagement throughout your organization and the product life cycle
  • Patients want to help, but they want to be heard, too
  • Listen, engage, repeat. It’s an ongoing process

 

Author Team
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EVERSANA employs a team of over 2500 professionals across 27 locations around the world. From industry-leading patient service and adherence support to global pricing and revenue management, our team informs the strategies that matter…