There is no question about the incredible clinical impact cell and gene therapies (CGTs) can have on the lives of patients. However, this impact is the result of innovation that does not equate to a simple, straightforward commercialization process. The commercialization and management requirements of these treatments are just as complex as their innovative science.
Commercialization of CGTs is significantly more challenging compared to traditional biopharma products. Their inherent complexity impacts distribution, access, affordability and patient support.
CGTs hold great life-saving and therapeutic advancement potential, but their complexity requires a careful approach–starting with engaging and educating patient communities earlier.
As the industry focuses more on specialty therapies, it is imperative that manufacturers move to a patient-centered care model that delivers value enabled by innovative technologies and measured by actionable data. EVERSANA incorporates the patient perspective throughout the lifecycle of CGTs. We partner with innovators to think differently about their commercialization strategies, channel distribution, patient support and capability investments for market readiness.
We leverage our CGT expertise to bring together strategy, patient recruitment for clinical trials, HCPs and patient engagement across the patient journey, and warehousing and logistics to support the complexities associated with cell and gene therapies.
Infuse the patient voice into trial programs
Provide education and resources to support trials and community
Identify how patient needs intersect with brand objectives
While much attention has been given to the novel science behind cell and gene therapies, ultimately the success of every precision medicine starts and ends with the patient. Whether coordinating a cell or gene therapy clinical trial or product launch, even the best-planned efforts can be derailed without a clear strategy for facilitating access to […]
Cell and gene therapies (CGTs) hold great life-saving and therapeutic advancement potential, but their complexity requires careful approach–starting with engaging and educating patient communities earlier. While the patient’s voice should be a guiding force throughout the drug development process, it is also critical for those in drug development to participate in educating about these novel […]
EVERSANA’s Expertise in Cell and Gene Therapies Makes Commercialization Predictable
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