Expertise

John Kutz

Managing Director at EVERESANA MANAGEMENT CONSULTING

Expertise:

Brand Plan Development, Launch Readiness, Pricing, Reimbursement & Market Access, Product Launch, Project Management

John Kutz, Managing Director at EVERESANA MANAGEMENT CONSULTING, is a life sciences professional who has spent the last 20 years of his career helping clients launch new products, develop leading-edge marketing capabilities, and develop strategies to reinvigorate growth.

Previously, John served as advisor to Arcus Biosciences on launch excellence and developed the commercialization blueprint for the organization, which is focused on oncology combination therapies. Prior to his work with Arcus, John was a Managing Director with Deloitte Life Sciences where he led the Google marketing alliance, developed client accounts, and delivered professional services projects focused on launch excellence, digital transformation, corporate strategy, brand positioning, and consumer and provider marketing.

John has worked on long-term engagement with clients to support the complete launch of life sciences products from strategy formulation to integrated planning and launch management. He is also focused on the use of digital marketing and analytical tools to directly engage consumers and healthcare professionals using social platforms and effective advertising.

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