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Repairing the Patient Journey: How Pharma Can Fix the Obvious – and Not So Obvious – Breaking Points of Nonadherence
The challenges facing the pharmaceutical and healthcare industries to achieve and maintain proper adherence among patients are vast and wide. Alarming statistics reveal how extensive the issue truly is, impacting nearly 50% of patients with chronic…
Commercializing Digital Health as Durable Medical Equipment: A Conversation with BearingOn.Health
Join EVERSANA’s Brian Abraham, Senior Director of Market Access and Patient Access, as he engages in a thought-provoking conversation with Adam Kaufman of BearingOn.Health. Together, they unravel the complexities surrounding digital health commercialization and reimbursement models,…
Embracing the Future: A 2024 Outlook on Healthcare and Technology Trends
As the calendar turns to 2024, so too does the ever-evolving landscape of technology-led innovation, especially across healthcare. The coming year promises groundbreaking advancements intertwined with unique challenges. The journey forward is marked by the rapid…
Seven Key Takeaways From a Week at AWS re:Invent 2023
AWS re:Invent 2023 was a week full of exciting announcements, inspiring keynotes, and insightful sessions impacting all industries, including healthcare and life sciences (HCLS). The event showcases the latest and greatest innovations and developments in cloud…
Linking Channel Distribution & 3PL to Non-Traditional Commercialization Touchpoints
To be competitive, maximize products and deliver exceptional customer service, trade and channel strategies must go beyond logistics. This presentation outlines how manufacturers need to connect the dots between customer type, whether they are specialty distributors,…
The Hospital of the Future and How Data, Digital and AI Merge to Make Care Better
By Pierantonio Russo, MD, FCPP, FAAP, STS, Chief Medical Officer, EVERSANA In the fast-paced realm of healthcare, innovation stands as the cornerstone of progress. Recently, I had the privilege to attend Frontier’s Health , a leading…
Robotics in Healthcare: Revolutionizing Patient Care
Authors: Robin Arnold, Ankit Kulshrestha, Abheek Bose, Mayur Muley, Anant Kasodekar The launch of the PUMA 650 surgical robot in the 1980s, initially employed in brain biopsy procedures, ushered in the era of medical robots.1 From…
There’s a New Way to Omnichannel: Orchestrating Experience to Drive Sales, Savings and Satisfaction
The current state of omnichannel initiatives in the life sciences industry has often been characterized by incremental effectiveness, high costs, complexity, siloed approaches and slow progress. This is not a condemnation of the omnichannel concept, but…
Incorporating Medical Science Liaisons Early and Often Amplifies Impact and Delivers Stronger Patient Outcomes
The distinctly crucial role Medical Science Liaisons (MSLs) play in the healthcare industry helps ensure success for all stakeholders involved in a patient’s treatment journey. MSLs play a significant role in bridging the gap between scientific…
The Data-Driven Revolution: AI’s Impact on Pharmaceutical Quality in Digital Therapy
In the intricate web of pharmaceuticals, a groundbreaking transformation is underway – one that marries data analytics with digital therapy, reshaping the industry’s landscape fundamentally. As the dust settles from the FDA Symposium, a seismic shift…