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PharmaVOICE Digital Influencers: Brigham Hyde
Data Is Transforming the Landscape In a special feature on Digital Influencers, PharmaVOICE Editor Taren Grom sat down with Brigham Hyde, President, Data & Analytics to discuss how data is transforming the life sciences landscape as…
High-Efficiency Commercialization for High-Science Brands
Posted by
Chien Sun, PhD on January 6, 20211/6/21
High-stake or complex therapies, such as cell and gene therapies, immunotherapies and RNA interference (RNAi), have the potential to change the course of treatment for cancer patients and patients with rare diseases. But first, pharma companies must work with providers to navigate patient access complications…
Leading the Way in Digital Health With Tech-Driven Clinical Pathways
Digital health technologies have become integral to patient care since the beginning of the COVID-19 pandemic and will remain essential healthcare tools. As many patients and healthcare providers are embracing digital health devices, clinical pathway developers have…
Insights From Trade & Channel Strategies Conference 2020
Now more than ever, pharma manufacturers need to break the cycle of supply chain complexity to better connect patients to therapy. On Tuesday, December 1, EVERSANA’s Scot Buchanan moderated the panel “Emerging and Future Trends in Channel…
EVERSANA Receives PM360 Innovations Award for Seamlessly Disrupting Commercialization
EVERSANA’s end-to-end commercialization solution is reimagining traditional pharmaceutical commercialization models for the first time by breaking down industry service silos with integrated approaches and advanced technologies. PM360‘s Annual Innovation Issue was established in 2011 to provide pharma with its first-ever guide to the life sciences industry’s…
Applying the Scientific Method as the Cornerstone of Brand Insights and Strategy
Commercial leaders across biopharmaceutical companies invest millions of dollars each month on developing insights to inform their understanding of the market and their own brand ambition, determining where to play and how to win. And it is no…
Technology Solutions Showcase: Four Ways Predictive Analytics Can Strengthen Your Commercialization Efforts
Posted by
on December 7, 202012/7/20
Technology Solutions Showcase – December 2020 Over the past few years, artificial intelligence (AI) and machine learning (ML) have been trending topics in healthcare but are now being propelled to the forefront of clinical decision support…
A New Pharmaceutical Strategy for Europe
In late November, the European Commission announced the adoption of a new healthcare plan – the Pharmaceutical Strategy for Europe. This plan aims to strengthen the European Health Union while ensuring affordable patient access across the…
Solving Hard Go-To-Market Challenges [Webinar]
How can looking outside the box help identify innovative approaches that achieve market objectives? Today, in a world where pharma is shifting away from primary–care blockbusters and embracing specialty–care products, looking outside the box is essential. Focusing on HCPs during a product launch is no longer…
How Artificial Intelligence Is Transforming Pharma
Posted on November 24, 202011/24/20
From drug discovery to clinical trials to commercialization, artificial intelligence (AI) and machine learning (ML) technologies are transforming the pharma and life sciences industries. Industry leaders who recognize the potential of AI and ML are now…