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CASE STUDY | PREFERRED STATUS MATTERS

PREFERRED STATUS MATTERS

Client Success Story

the situation

The Situation

  • Client experiences a significant loss in revenue after a PBM and its health plan and employer clients exclude one of its brands from its national preferred drug list
the solution

The Solution

  • Organize in-depth virtual meetings between national and regional account directors
  • Use insights to form a cohesive account strategy and increase rebate amount
  • Refresh messaging to include stronger clinical and financial evidence
the results

The Results

  • A reversal of the initial exclusion
  • Prevention of removal from other PBM’s preferred list

A reversal of the initial exclusion
Prevention of removal from other PBM’s preferred list

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