CASE STUDY | PREFERRED STATUS MATTERS
PREFERRED STATUS MATTERS
Client Success Story
The Situation
- Client experiences a significant loss in revenue after a PBM and its health plan and employer clients exclude one of its brands from its national preferred drug list
The Solution
- Organize in-depth virtual meetings between national and regional account directors
- Use insights to form a cohesive account strategy and increase rebate amount
- Refresh messaging to include stronger clinical and financial evidence
The Results
- A reversal of the initial exclusion
- Prevention of removal from other PBM’s preferred list
A reversal of the initial exclusion
Prevention of removal from other PBM’s preferred list