Articles
Clinical Trial Recruitment for Breast Cancer with Genetic Modifier
A large, global pharmaceutical company enrolling a Phase 3 clinical trial in breast cancer with a genetic modifier engaged Seeker Health by EVERSANA to create an engaging social media campaign to accelerate genetic testing, participant identification…
Pharma’s Mindset Regarding Medical Information with Carolyn Quon, PharmD
Mike Deluca Shares Insights on the Value of Medical Information
Ask The Expert: Carolyn Quon, PharmD, on Medial Information Communication Channels
PharmaVOICE: Next Gen Commercialization Model for Oncology
In a new 60-minute virtual panel, “Next Gen Commercial Models in Oncology” PharmaVOICE Co-founder and Editor Taren Grom sat down with industry leaders to discuss how changing market dynamics and a rich pipeline in oncology are…
Ask The Expert: Krista Pinto on Omnichannel Alignment
Omnichannel success requires a comprehensive suite of pivotal datasets and a data-driven technology model that provides real-time visibility into the impact of sales calls and marketing efforts. EVERSANA commercialization expert, Krista Pinto answers an important question…
Ask The Expert: Krista Pinto on Omnichannel Insights
Forty percent of worldwide drug launches between 2009 and 2017 failed to meet their two-year sales forecasts. Manufacturers can’t afford to overlook the full potential of a data-driven omnichannel strategy. EVERSANA commercialization expert, Krista Pinto answers an…
Ask The Expert: Amy Hutnik on EVERSANA’s Omnichannel Activation Model
The pharma industry’s needs have evolved beyond one-dimensional playbooks, disconnected promotional efforts and limited ability to assess stakeholder engagement. EVERSANA commercialization expert, Amy Hutnik answers an important question every manufacturer needs to know about omnichannel: How…