Content Library

Ask The Expert: Amy Hutnik on the Omnichannel Commercialization Model

The pharma industry’s needs have evolved beyond one-dimensional playbooks, disconnected promotional efforts and limited ability to assess stakeholder engagement. EVERSANA commercialization expert, Amy Hutnik answers an important question every manufacturer needs to know about omnichannel: How…

Omnichannel: A Conversation with the Innovators

Go beyond “marketing” to provide actionable insights that better inform commercial strategies and elevate brand success. In this 11-minute video one-on-one conversation with the experts, Krista Pinto and Amy Hutnik explain why manufacturers should expect more…

The Secret’s Out: The Impact of Net Price Transparency

Under Pressure: Global Trends in Net Price

Dodgeball Dilution

Procedure Cost-Comparison Analysis of Liquid Embolic System Techniques Using EvOH and n-BCA in the Embolization of Brain Arteriovenous Malformations

5 Brand Planning Must-Haves

Solving Hard Go-To-Market Challenges

NEXT GENERATION COMMERCIALIZATION: A Conversation with the Innovators Part II

NEXT GENERATION COMMERCIALIZATION: A Conversation with the Innovators