Video: Ask The Expert: Krista Pinto on Omnichannel Alignment

Omnichannel success requires a comprehensive suite of pivotal datasets and a data-driven technology model that provides real-time visibility into the impact of sales calls and marketing efforts. EVERSANA commercialization expert, Krista Pinto answers an important question every manufacturer needs to know about omnichannel:

Why are promotional alignment and connectivity important in an omnichannel strategy?