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Video: Ask The Expert: Krista Pinto on Omnichannel Insights

Forty percent of worldwide drug launches between 2009 and 2017 failed to meet their two-year sales forecasts.

Manufacturers can’t afford to overlook the full potential of a data-driven omnichannel strategy. EVERSANA commercialization expert, Krista Pinto answers an important question every manufacturer needs to know about omnichannel:

How do data-driven, omnichannel insights drive brand success?