Pricing system pressures are increasing for the top four markets in Europe. Price transparency, changes to public health plans and curative therapies are set to disrupt traditional drug pricing.
To navigate this ever-shifting landscape, companies must carefully consider product adoption and launch sequencing, and understand the potential impact that net price transparency might have.
In this webinar, EVERSANA’s Alan Crowther, General Manager, Global Pricing and Market Access Solutions, and Ed Corbett, Senior Principal, EVERSANA™ CONSULTING, EMEA, discuss:
- Situation: What’s the current global landscape of net price transparency?
- Implications: How are the changes going to impact current in-market products and future product launches?
- Actions: What actions do firms need to take after auditing current pricing strategies? What changes need to happen to global price governance and overall negotiating strategies?
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