PharmaVOICE Precision Medicine Showcase

Improving Patient Adherence With Behavioral Health Technology

The industry’s shift to outcomes-based, patient-centered care requires new approaches to patient support to achieve adherence and therapeutic success. Today’s patients are also highly motivated information seekers and are taking control of their day-today therapy. And, like all modern consumers, they expect outcomes to be personalized, delivered on their terms, powered by technology, and of high value.

In the April PharmaVOICE Precision Medicine Showcase, EVERSANA’s Kathi Henson looks at how patient insights inform a new model of support services for complex therapies, the continuity of rare care, and the economics of patient understanding.

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“PharmaVOICE Precision Medicine Showcase”
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Author
Kathi Henson
Chief Patient Officer, Senior Vice President, Integrated Commercial Services

Kathi has more than 18 years of experience with pharmaceutical manufacturer services and understands the nuances of working directly with patients to deliver positive outcomes.