To be competitive, maximize products and deliver exceptional customer service, trade and channel strategies must go beyond logistics. This presentation outlines how manufacturers need to connect the dots between customer type, whether they are specialty distributors, specialty pharmacies, market access, or revenue management, to improve strategic contracting decisions to impact ROI and GTN. Leveraging the connectivity of these areas can aid in unlocking value with data-driven insights on the efficiency of a selected model and delivering benefit to the brand. Those embracing this strategic approach will be better positioned to meet the needs of their customers and stakeholders while staying ahead in the ever-changing pharma landscape.
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Author
Robert Blank is a managing consultant at EVERSANA, working extensively in revenue management software solutions for the pharmaceutical and medical device industries. His expertise includes Medicaid and Managed Care rebates, chargebacks, and membership management.…
Natalie brings 25+ years of pharmaceutical experience in all levels of trade and distribution. During her career she has managed a Customer Service 90+ organization (hybrid business models) and has managed a Global ERP…