Ask the Expert: One-on-One with Krista Pinto

Forty percent of worldwide drug launches between 2009 and 2017 failed to meet their two-year sales forecasts.

Manufacturers can’t afford to overlook the full potential of a data-driven omnichannel strategy. Omnichannel success requires a comprehensive suite of pivotal datasets and a data-driven technology model that provides real-time visibility into the impact of sales calls and marketing efforts.

EVERSANA commercialization expert Krista Pinto answers an important question every manufacturer needs to know about omnichannel:

How do data-driven, omnichannel insights drive brand success?

 


Additional Reading

Download Krista Pinto and Amy Hutnik’s latest article to learn how to leverage a best-in-class omnichannel activation model that drives performance and profitability.

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“Expect More From Your Omnichannel Strategy and Investments”
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Author
Krista Pinto
Executive Vice President, Field Solutions

Krista works with pharmaceutical and biotech companies to find design-effective commercialization solutions. With more than 20 years of experience in the pharmaceutical industry, Krista is an experienced sales representative and district manager, with strong…