In thinking about the economics around the launch of pharmaceutical products, it is useful to compare the situation to another area that has seen its economics evolve in recent years: space travel.
For decades, the only reusable space vehicle was NASA’s space shuttle. When the space shuttle was in operation, it could launch a payload of 27,500 kilograms for $1.5 billion, or $54,500 per kilogram. Between 1970 and 2000, the cost to launch a kilogram to space was reduced but then remained fairly stagnant, at an average of $18,500 per kilogram. Eventually, the space shuttle program was brought to an end, deemed too expensive, complex and unsafe. Now, Elon Musk’s SpaceX has been making strides in perfecting reusable rockets, which Musk believes will ultimately reduce the cost of access to space by as much as a factor of a hundred. For the SpaceX Falcon 9, the rocket used to access the International Space Station, the cost to launch a payload is just $2,720 per kilogram.
What does the turn toward reusable rockets have to do with pharmaceutical commercialization?
Much like the cost savings reusable rockets could bring to the future of space travel, reusable infrastructure and resources can streamline and accelerate the launch of pharmaceutical products, reducing costs significantly while enabling rapid cycles of innovation that change the launch landscape.
A study by EVERSANA ™ MANAGEMENT CONSULTING found that the total commercial launch in an outsourced commercial model costs 23% less than the fully in-house launch model. Download our latest white paper to see 10 real-world examples of pharmaceutical launches that demonstrate overspending that could have been avoided with a reusable infrastructure and an outsourced contract commercialization model.
Widely recognized as a preeminent thought leader in digital therapeutics, Ed joins EVERSANA from Dthera Sciences, where as its CEO, he earned the FDA’s Breakthrough Device designation for a digital therapeutic to treat the…
Maneesh comes to EVERSANA Management Consulting from IQVIA. He held a number of leadership roles over his 10 years at the firm, most recently serving as Practice Lead, Launch Excellence and Brand and Commercial…