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Barry Vucsko

SVP, Client Partner, Account Services


Marketing and Advertising, Oncology

Barry Vucsko has more than 25 years of marketing, advertising, and consulting experience spanning more than 100 brands and several continents. His pharma advertising career has spanned creative, strategy and account leadership. Barry has extensive experience with HCP, Consumer and Managed Care targets, as well as Global and US launches for everything from oncology to ultra-rare and blockbuster treatments. He has a proven track record of developing integrated brand communications that achieve impact and drive business. Barry has an MBA from Indiana University’s Kelley School of Business and a BA from Columbia College Chicago.

Articles by Barry Vucsko

Thumbnail of Mapping the Tumor Journey POV
The Necessity of Mapping the Tumor Journey for Oncology Marketers

EVERSANA INTOUCH has been pioneering a Tumor Journey that considers the complex, multi-factorial decision making that permeates every stage of oncologic patient care. Oncology Marketing has been slow in evolving to consider the complexities of diagnosis, treatment, and overall patient care decisions made by multiple stakeholders. We continue to rely on traditional patient journeys and […]

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