The 2020 Playbook Addendum: Augment Your Frontline to Boost Sales Momentum

In the midst of a global pandemic, the role of commercial field teams evolved right before our eyes. Digital sales aids and tele-detailing are now mandatory sales tactics in a virtual Provider-Rep engagement. Now that field teams are starting to settle into “the new normal,” manufacturers are turning their attention to the next phase: make up lost sales.

Fortunately, this initial shift to virtual engagements and supporting infrastructure (e.g., technology) enables manufacturers to complement field promotions with more personalized services for providers and patients.

Download Krista Pinto’s latest article to learn how three proven strategies can augment your frontline and boost momentum in: 1) Prescription Volume, 2) Product Affordability, and 3) Therapy Adoption.

Author
Krista Pinto
Executive Vice President, Field Solutions

Krista works with pharmaceutical and biotech companies to find design-effective commercialization solutions. With more than 20 years of experience in the pharmaceutical industry, Krista is an experienced sales representative and district manager, with strong client management, business development, and global account experience. Her work in clinical research, trials and development, as well as product launch […]