Fact: Primary stakeholders – providers, patients and payers – have greater expectations than ever before.
To ensure success at every stage of the product life cycle, it’s imperative to deploy a sophisticated, clinically oriented and data-driven field force who can demonstrate value to all three:
- Creating value for providers means presenting real-world evidence of positive outcomes
- Communicating value to payers means proving your product is worth the cost
- Maximizing value for patients means delivering on promise and exceeding expectations
Watch webinar “How to Demonstrate Value to Providers, Payers & Patients“ to learn how your field force can become an integral part of a winning commercial strategy.
Executive Vice President, Field Solutions
Krista works with pharmaceutical and biotech companies to find design-effective commercialization solutions. With more than 20 years of experience in the pharmaceutical industry, Krista is an experienced sales representative and district manager, with strong client management, business development, and global account experience. Her work in clinical research, trials and development, as well as product launch […]