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Client Success Story

the situation

The Situation

  • A biopharma manufacturer’s therapy treats UCD (Urea Cycle Disorder)
  • Patients and caregivers often feel anxious, isolated and uniformed, and are hesitant to “rock the boat” and try a new treatment
  • Diet dominates the lives of individuals living with UCD
the solution

The Solution

  • Create community connections – website, video, and Facebook page – with information for patients and caregivers
  • Develop UCD Patient Days – with recipes co-created with a professional chef, dietitians, and CNEs
  • Educate patients on therapy’s benefits
the results

The Results

  • 21% year-over-year growth in 2017
  • Q1 2018 sales increase by 12% over the same period the prior year