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Invisible Orchestration: How Behind-the-Scenes Collaboration of Patient Services and Field Deployment Teams Delivers a Seamless Front-of-House Brand Experience
Providing services to patients in a digital world requires a delicate balance of blending high-tech and high-touch solutions. A majority of patients want the option to guide their own treatment journeys with ease and on their…
Accelerate Patient Therapy Adoption by Eliminating Obstructive Pain Points and Waiting Games
Acquiring all the necessary information to initiate patients’ treatment can sometimes feel like a bad game of Telephone to HCPs and their staff. Missing or inaccurate details that can require multiple phone calls, emails or faxes to…
Elevate Your Brand to New Heights by Utilizing National Account Managers’ Singular Skills, Resources and Experience in an Ever-changing Marketplace
Launching new therapies is a vast undertaking for any pharmaceutical company. Setting up a product for success requires a great deal of expense, research, strategic planning and effective collaboration, just to name a few essential elements. EVERSANA’s National…
The New Role of Medical Field Teams and Their Impact on Launch Success
A combination of industry challenges and an influx of complex therapies in the market, have impacted Medical Science Liaisons (MSLs), Clinical Trial Liaisons (CTLs) and Clinical Nurse Educators (CNEs). Susan Giacalone, MSN, BCMAS, MSL-BC, Vice President,…
Leveraging Salesforce Marketing Cloud Personalization to Power the Next Generation Rep
Life sciences companies need to shift from the mindset of a pharmaceutical manufacturer of the twentieth, to that of the digital healthcare company of the twenty-first. Reps remain important, but they need to be empowered to succeed.…
Connectivity Between Field Reimbursement Managers and Patient Services: The Missing Link to Efficiency
EVERSANA’s Rich Heddens, Senior Vice President, Payer Strategy & Execution, and Matthew Baniak, Vice President, Client Delivery & Excellence, discuss the importance of connectivity between Field Reimbursement Managers (FRMs) and Patient Services. Disparate information, antiquated systems…
Innovative Payer Strategies Demand Innovative NAM Strategies
EVERSANA’s Rich Heddens, Senior Vice President, Payer Strategy & Execution, and Dino Tsamparlis, Vice President, Market Access, discuss how innovative payer strategies call for innovative National Account Manager (NAM) strategies. The industry is facing unique challenges…
EVERSANA’s Integrated Operations, Data-Driven Solutions and Digital Expertise Solve Key Challenges in Market Access and Field Deployment
Pharmaceutical manufacturers relying on the standard model for executing market access and field deployment strategies utilize resources inefficiently and redundantly. By integrating actions across operations, manufacturers can right size company resources, ensure affordability and increase speed…
Is Your Salesforce Keeping Up With Rapidly Evolving HCP Preferences?
Krista Pinto, President, Deployment Solutions, participated in a panel alongside industry leaders at Reuters Events: Pharma USA 2022. The discussion analyzed how pharmaceutical salesforces must progress in tandem with rapidly evolving healthcare providers (HCPs) and illustrated…
How to Eliminate Access, Affordability and Adherence Barriers in 2022
Today, everyone expects both digital and human outreach, and manufacturers face the challenge of trying to strike the right balance between tech and in-person touchpoints to enhance patient and healthcare provider (HCP) engagement. Despite all the…