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Commercial Analytics

Prioritize Sales and Marketing Efforts with RWD in Real-Time

From building strategy to embedding data-driven insights at every step of the value chain, ACTICS offers easy to use, digestible applications and dashboards for sales and marketing teams to visualize the real-time impact of their calls and marketing efforts, giving them the ability to deploy the right message at the moments that matter most.

Reach Your Targets with Predictive, Evidence-Based Data

Move beyond singular datasets to fold into our fully integrated, data agnostic platform for a holistic view that can inform your commercial and marketing strategy.

With ACTICS, clients can power their commercial success through:

  • Forecasting and positioning of therapeutic brands
  • Building true omnichannel strategies and tactics using RWD and digital marketing analytics
  • HCP profiling and integrating third-party data like payer, retail and social network
  • Predicting patient personas who are best suited to start and stay on your brands

Combining Research and AI-Driven Analytics to Power Next Best Action

We’re here to meet you where you are. ACTICS is not a one-size-fits-all approach, but a solution tailored to match your specific needs. ACTICS is a data-mastering and integration platform, based on a distributed cloud-based infrastructure. Its API-driven automated intelligence and machine learning technologies, complemented with wrap-around data science services and subscription-based offerings, can integrate and feed alerts to downstream systems such as CRM.


Speak to an expert today to demo and learn more about the commercial analytics platform.