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Digital Transformation & Innovation

Pulse on Innovation & What’s Next in Pharma Marketing

We are passionate about pushing the boundaries of what’s possible and driving forward transformative ideas. As a leading innovator in our industry, we are keeping an eye on the future and consistently strive to challenge the status quo, foster creativity, and deliver cutting-edge solutions to our clients. Our dedicated team of visionaries and problem-solvers embraces a culture of continuous learning and collaboration, leveraging the latest technologies and trends to shape the future.

Project Highlights

Whether it’s developing groundbreaking products, implementing innovative marketing ideas, or reimagining traditional approaches, we are committed to revolutionizing the way things are done. Look below at some of our recent projects and contact us to unlock new possibilities and define the next era of innovation.

Artificial Intelligence: User generated Synthetic Content

EVERSANA’s artificial intelligence capabilities use what we know about a person to create highly personalized content that drives greater brand awareness and engagement, providing patients, providers, and caregivers with the answers they need in a timely and cost-effective way.

Examples where AI is deployed by our team in pharma marketing:

  • Text: Emails, display ads, news articles, blog posts, product descriptions, social media posts, chatbots and more.
  • Images: Social media images, product images, stock images, presentation materials, conceptual artwork, or illustrations.
  • Videos: Hypothetical key opinion leaders (KOLs) or patient videos, product demos, explainer, or educational materials, or even music videos.
  • Audio: Custom music, voiceovers, and podcasts.

Download article: How Generative AI and Synthetic Content Will Revolutionize Healthcare

Recipient of the Artificial Intelligence Excellence Award 2023

Digital Production Redefined: Built for Speed and Efficiency

EVERSANA’s digital production capabilities are a turnkey solution and platform that quickly and efficiently deliver a comprehensive website experience for a specific business need without compromising the quality of the content or site functionality.

EVERSANA’s digital production capabilities take the guesswork and variability out of standing up a website experience for a specific business need. Our turnkey solution delivers an approximate 25% savings in time and cost effort over custom site design and development while simultaneously laying the foundation for scalability as business needs evolve.

“Out-of-the-box” Digital Packages: Packages available for medical and disease information, patient services, branded healthcare provider and consumer websites, and more.

  • Established design system, component library, and technical architecture that supports any brand-provided design elements and content
  • Standard sitemap and navigation
  • Common layouts/design patterns which support a variety of content types
  • Built-in SEO and Tagging foundations
  • Level AA accessibility standards
  • Site set-up and launch support

Content Analysis: Automated Analysis for Actionable Insights

EVERSANA’s content analysis platform is powered by artificial intelligence to understand and process pharma-centric language to deliver meaningful and actionable insights that drive increased efficiency, cost savings and strategic agility.

  • Multi-platform analysis: Analyzes dozens of data sources including HCP and patient social media channels such as Sermo, Reddit, PubMed, industry forums and more.
  • Automated language-based tasks: Performs language translation, text summarization, keyword and key phrase extractions and content categorization.
  • Critical category identification: Identifies treatments, diseases, symptoms, adverse events, and geographic trends over time.
  • Insightful analytics: Delivers sentiment and trend analyses accompanied by actionable insights.



Contact us to learn more about EVERSANA's Digital Innovation & Transformation.