Healthcare leaders often talk about ensuring that the right patient receives the right medication at the right time. On its face, this concept seems straightforward. We know that different patients respond differently to different therapies, such that we cannot consistently replicate randomized clinical trial experience in the real world. Thus, healthcare providers (HCPs) must make their treatment decisions by balancing the need for an efficacious treatment with maintaining safe and effective use of that product.
From Jeffrey LaVaute’s point of view, we must engage patients as partners by leveraging digital solutions and by developing interactions that demonstrate an understanding of where patients come from, which factors influence their healthcare decisions, and how we can help them to embrace their important role in ensuring safe and effective care strategies.
For more than 20 years, including over 14 years focused on payer decision-making, Jeff has helped clients execute impactful, award-winning campaigns built on an understanding of the audience’s journey and healthcare experience. He is…