The Complex Web of Adherence Challenges
Throughout the treatment journey, during pre-diagnosis, diagnosis and post-prescription, patients can encounter a complex path filled with multiple obstacles that they must navigate to achieve adherence and attain positive outcomes. Unfortunately, a significant number of patients lack the necessary resources and support to surmount the intricacies and deficiencies of the pharmaceutical ecosystem, contributing to a two-fold adherence crisis that affects the entire industry.
Companies must adopt a proactive, patient-centric approach, leveraging innovative technologies to address low patient adherence rates across the healthcare journey. Recognizing the pivotal role of strategic solutions in achieving optimal health outcomes, pharmaceutical companies must explore and implement innovative measures to create a supportive treatment adherence environment.