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QUIZ: How Mature Are Your HCP & Patient Engagement Strategies?
In the increasingly virtual world we live in, there’s no denying the instrumental role that technology plays in engaging patients and healthcare providers (HCPs). With heavier reliance across industries on text alerts, automated phone reminders and…
The Power to Know When: Balancing High-Tech and High-Touch Solutions to Eliminate Access, Affordability and Adherence Barriers
Forty percent of consumers prefer speaking to a real person on the phone, and for more complex issues, 80% want to speak to a live service agent. In the increasingly virtual world we live in, one…
Measuring the Impact of Coordinated Field and Digital Engagement Through Network Influence: An Omnichannel Case Study
Posted on 9 月 17, 20219/17/21
In today’s competitive global market, pharmaceutical companies can’t afford to waste time or resources on strategies that don’t generate scripts or fit product and patient needs. Without data-informed, fully integrated campaigns, there’s a missed opportunity to…
Simplifying EU Distribution to Maximize Cost Efficiency and Speed to Market for Patients and Manufacturers
Posted by
Franjo Hanzl on 9 月 14, 20219/14/21
COVID-19 ignited a spark of innovation in the healthcare industry, forcing global markets to reconsider drug development and commercialization processes. The European Union (EU), specifically, is taking carefully planned steps into a new phase of pharma…
Optimizing Your Digital Marketing Spend and Field Deployment to Impact Script Adoption
In today’s competitive global market, pharmaceutical companies can’t afford to waste time or resources on strategies that don’t generate scripts or fit product and patient needs. Without data-informed, fully integrated campaigns, there’s a missed opportunity to…
Ask the Expert: One-on-One with Amy Hutnik
The pharma industry’s needs have evolved beyond one-dimensional playbooks, disconnected promotional efforts and limited ability to assess stakeholder engagement. Instead, manufacturers need to adopt a comprehensive omnichannel model that allows for data-driven planning and real-time analysis…
Ask the Expert: One-on-One with Krista Pinto
Forty percent of worldwide drug launches between 2009 and 2017 failed to meet their two-year sales forecasts. Manufacturers can’t afford to overlook the full potential of a data-driven omnichannel strategy. Omnichannel success requires a comprehensive suite…
Omnichannel: A Conversation With the Innovators
Go beyond marketing to provide actionable insights that better inform commercial strategies and elevate brand success. EVERSANA’s best-in-class omnichannel activation model aggregates and synthesizes pivotal datasets from marketing campaigns, patient services programs and field activities to analyze…
Pharma USA Webinar: Hot For Hybrid: Building Medical Field Teams For Healthcare’s New Normal
Posted on 6 月 11, 20216/11/21
Hot For Hybrid: Building Medical Field Teams For Healthcare’s New Normal Featuring EVERSANA’s Marc Bernarducci, Senior Vice President of Field Solutions — Clinical This panel covers the following topics: Review the implications of new field force…
3 Ways Field Teams Can Shape the Market Before and After Product Launch
Posted on 5 月 26, 20215/26/21
“It is not how much you have or know, or even who you know; it is how well you adapt to the inevitable changes along the way. As Heraclitus, the Greek philosopher, said, ‘Change is the…