EVERSANA recently sponsored EYEFORPHARMA, as well as contributed to one of the featured sessions. The conference, with more than 800 industry decision makers and influencers, featured summits on real-world evidence and market access, along with award-winning case studies and interactive round tables. Attendees had access to 120+ sessions on key areas of focus: commercial, digital, patients, medical RWE, and access.
Kristin LaBounty Phillips, Managing Director of Strategy at the Patient Experience Project, an EVERSANA agency, moderated a panel discussion among esteemed industry colleagues about Setting a Patient Engagement Framework and Proving Value. Their discussion included:
- Setting a compliant cross-functional strategy to leverage patient insights into strategy
- Championing awareness of patient engagement to embed a culture
- Empowering departments with tools and guidance for self-sufficient patient engagement
Key takeaways from the panel:
- Without a cultural commitment, the best patient engagement strategy will fall flat
- Embrace patient engagement throughout your organization and the product life cycle
- Patients want to help, but they want to be heard, too
- Listen, engage, repeat. It’s an ongoing process
Author Team
EVERSANA employs a team of over 6000 professionals across 20+ locations around the world. From industry-leading patient service and adherence support to global pricing and revenue management, our team informs the strategies that matter…