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Expertise

Mary Mehrabian, PharmD, BCGP, BCMAS

Associate Director of Global Content Development and Medical Review

Expertise:

Medical Affairs, Medical Information

Mary Mehrabian is the Associate Director, Global Head of Content Development and Medical Review at EVERSANA, leading teams of medical writers, medical fact checkers, medical reviewers, and MLR coordinators in the United States, Europe, and India. She is a dual board-certified PharmD, who received her degree from the University of Illinois at Chicago and possesses over 20 years of experience in various therapeutic areas. Mary serves on two PhactMI committees and is passionate about leveraging technology to create fair and balanced medical information deliverables in a digestible and easy-to-use format for her biotech and pharma clients.

Articles by Mary Mehrabian, PharmD, BCGP, BCMAS

Considerations for the Development of Interactive / Innovative Medical Information Content – Insights from a Service Provider

The creation of high-quality, customer-centric medical information (MI) content accessible through various data dissemination channels is crucial. EVERSANA, a provider of global MI contact center services, has embarked on developing more interactive MI content. This initiative involves converting traditional SRDs and FAQs into engaging and innovative formats by identifying considerations essential for this format of MI content.   While traditional MI content is valuable, it can be complex and lengthy, prompting this shift towards more navigable and concise formats, particularly for materials with high utilization, high impact, and that will be available via digital channels.  Download the poster to further understand the challenge at hand, the solution and the results from […]

Current Trends in Medical Review of Promotional and Non-Promotional Materials

Medical Information (MI) plays a crucial role in addressing inquiries from healthcare professionals, payors, and patients/caregivers and ensuring pharmaceutical products’ safe, effective, and appropriate use. However, MI teams often have other important responsibilities beyond the scope of traditional MI services.    EVERSANA conducted a survey in 2023 to assess current trends and to better understand Medical Affairs (MA)/MI teams’ support needs regarding medical review of promotional and non-promotional materials as part of MLR review committees. The online questionnaire was sent to companies that EVERSANA currently provides MI/MA services for, in addition to being shared on LinkedIn by EVERSANA’s MA leadership. A total of 28 pharmaceutical companies responded to the survey, with […]

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