A Data-Driven Commercialization Pathway to Expedite Rare Disease Diagnosis and Adherence

“We often think about big data as this big, cold, robotic thing; and I think it reveals, in real time to us daily, that there are opportunities for many small, important moments and many impactful, emotional things to happen for patients and caregivers.” —Amy Hutnik, General Manager, Agency, Advisory & Evidence Services When the life sciences industry thinks of data, it’s often associated with clinical development and regulatory decision-making; but the power of real-world data (RWD) and real-world evidence (RWE) also plays a key role in commercialization strategies. The critical mass of industry data continues to grow every day. With a constant input of data into commercial strategies, manufacturers must […]