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Field Deployment Solutions

Traditional Field Deployment Assembles People…

EVERSANA’s Field Deployment Mobilizes a Strategy.

In today’s evolved pharmaceutical landscape, a traditional approach fixated on sheer promotional volume falls short and neglects the intricate needs of modern healthcare consumers and physicians. 

Enter EVERSANA’s Field Deployment solution—a catalyst for success. By partnering with our Field Deployment experts, pharma manufacturers mobilize a comprehensive, data-driven strategy that: 

  • Utilizes real-world evidence
  • Activates commercial and medical teams
  • Secures patient access and affordability
  • Optimizes finances and resources
  • Drives therapy adoption

Our extensive expertise in high-science therapeutic areas, such as oncology and rare disease, drives innovative solutions that meet unique product demands, delivers a compelling brand value story, deploys a right-sized team, utilizes hyper-focused targeting and enables customized stakeholder engagement.

Four Pillars of Next Gen Pharma Deployment Solutions

  • Driven by Data and Analytics to engage and influence the right stakeholders at the right time.
  • Rooted in Value and Evidence to develop a compelling brand story for stakeholders and enhance therapy adoption.
  • Activated by Commercial and Medical Teams to communicate real-world evidence and economic value and boost TRx growth.
  • Integrated with Patient Services to improve performance across onboarding, adherence and abandonment.

Share of Influence: Orchestrating Stakeholder Engagement for Enhanced Patient Care

Manufacturers must deploy a strategy that establishes a “Share of Influence” across the entire stakeholder ecosystem to cultivate long-term relationships with providers, payers and patients.  

When the right team and resources come together in an orchestrated way to best serve each stakeholder, a chain reaction activates and accelerates patient access, affordability and adherence. 

Field Sales Representatives

EVERSANA’s field sales representatives use a comprehensive approach to navigate the practice environment. With an influencer map highlighting key publishers and key opinion leaders (KOLs), they strategically manage relationships. Equipped with real-world data (RWD), triggers, and NPP Assets, they enhance engagement and decision-making. Their deep understanding of healthcare professionals’ (HCP) preferences allows for tailored, impactful interactions.

With extensive knowledge, our reps are well-prepared to navigate the dynamic healthcare landscape and achieve meaningful outcomes.

Medical Science Liaisons

Medical Science Liaisons (MSLs) are crucial in the pharmaceutical commercialization of high-science therapies, bridging the gap between scientific knowledge and patient treatment.

EVERSANA integrates MSLs early in the prelaunch phase as part of the launch team, guiding them in implementing brand strategies. We focus on recruiting individuals with deep knowledge of therapeutic areas and disease states to enhance scientific share of voice (SSoV) and brand harmony.

EVERSANA works flexibly with companies of all sizes, from small biotech firms focused on the scientific development of a compound and putting in place a complete medical affairs infrastructure, to larger or midsize companies with established medical affairs departments; therefore, focusing solely helping implement the field medical portion.

By providing comprehensive education and combining clinical and business expertise, EVERSANA’s MSLs deliver significant benefits throughout a product’s lifecycle.

Clinical Nurse Educators

CNEs are advanced-degree healthcare professionals with extensive clinical experience, deployed to address gaps in product utilization, adherence or adoption. Depending on their role, many CNEs are additionally credentialed to provide scientific disease state data and compliant communications, enhancing patient outcomes. They are vital for manufacturers with complex therapies.

As patients increasingly require personalized and holistic care, CNEs support this need by raising awareness, promoting disease management best practices and offering additional support for therapies with complex dosing and administration.

Field Reimbursement Managers

EVERSANA is revolutionizing account management by connecting FRMs to offices and patients needing immediate support. Our model integrates patient services, a hub, FRMs and a specialty pharmacy under one roof, enabling real-time data interaction. Traditional models see up to 70% of pre-authorization submissions to the hub being inaccurate or incomplete, causing delays. Our FRMs can address pre-authorization issues as they arise, working closely with office staff to ensure accurate submissions.

Additionally, EVERSANA’s FRMs use ACTICS® eAccess, our exclusive eBV and ePA solution, to reduce patient wait times and treatment delays. With over 1,400 digital connections to payers and integration of both pharmacy benefit (PBM) and major medical (MM), coverage can be confirmed in minutes. FRMs also access automated business logic to apply co-pay offerings and assess patient assistance program (PAP) eligibility, empowering them to take the most effective actions.

 

National Account Managers

EVERSANA is uniquely positioned to address current industry challenges and bring benefit to our partners in large pharma, biotech, pharma, small and emerging rare disease. We have assembled the tools that a NAM or brand team would need to have an efficient and effective conversation with a payer earlier and in a unified fashion.

By developing a strategy backed by data, analytics and modeling, EVERSANA provides our partners with a complete picture of success in the market access arena. In addition, our NAMs work with distributors and wholesalers, IDNG, POs, and all the parts of the puzzle that deliver the product to the end user

Featured Content

Redefining Field Deployment – Bridging “Share of Voice” with “Share of Influence” for Lasting Impact

In the dynamic realm of pharmaceutical marketing, sales representatives and television commercials remain go-to strategies, skillfully weaving narratives that assure patients of a brand’s therapeutic benefits and persuade providers to alter prescribing habits. Despite their effectiveness, both channels face challenges in expanding their prescriber base and patient population. The focus on “share of voice” through reach and frequency strategies often sidelines the core needs of patients and providers, hindering the conversion of awareness into adoption. The pharmaceutical landscape has outgrown the traditional promotional model, demanding more than sheer volume to meet the intricate needs of modern healthcare consumers and providers. A paradigm shift is essential, moving beyond the noise of […]

Maximizing Medical Affairs and MSL Impact: How Choosing a Strategic Launch Partner Propels Success

Medical Science Liaisons (MSLs) serve as the bridge between pharmaceutical companies, healthcare professionals and the scientific community. Their impact reverberates across the entire healthcare ecosystem as they are essential for fostering scientific dialogue, driving evidence-based medicine and advancing patient outcomes. In this new article by Susan Giacalone, she highlights the significant impact MSLs can have on the success trajectory of newly-launched products. The article also includes a case study that demonstrates how a robust medical affairs operation and MSL team helped build a strategic partnership to overcome industry challenges. It further discusses three key elements necessary to establish high-impact Medical Affairs and MSL teams: Strategic Partnership, Cross-Collaboration and Business Acumen. […]

EVERSANA Pioneers Next-Gen Solutions With People, Data and Infrastructure

Disparate information, antiquated systems and a disconnect between field solutions and patient services often create pain points for patients and providers. EVERSANA’s three pillars – people, data and infrastructure – bridge these gaps, improving communication and accelerating patients’ access to therapy 

As the first and only company in the industry with the expertise to deploy both Patient Services and Field Deployment teams, EVERSANA is uniquely positioned to securely and compliantly collect and synthesize data from both departments to inform the “next best action.” The results? Enhanced patient experiences, cost savings and the deployment of appropriately sized teams.

Elevate Market Access Through a Strategic Blend of Tailored Training and Cutting-Edge Technology

EVERSANA amplifies team preparedness by merging market access and clinical acumen with advanced selling techniques. We tackle the challenges of market access, sales and clinical engagement through innovative training, content creation and digital solutions. 

Our collaboration with clients strengthens their field capabilities by infusing clinical, commercial and market access training and technology. Our specialized training offers a strategic, customized approach to aid clients in achieving their unique objectives. 

 

View our library of Field Deployment Resources.

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