“Navigating Routes to Commercial Success in Cell and Gene Therapy” discusses the unique challenges faced by companies developing and commercializing cell and gene therapies (CGTs). The paper highlights the significant potential of CGTs in treating previously incurable diseases and the need for a tailored approach to commercialization given the complexity of these therapies, high development costs, and regulatory hurdles. It provides an overview of the current market landscape and emerging trends in CGT development and commercialization, including the importance of real-world evidence, patient engagement, and pricing and reimbursement strategies. The paper also outlines best practices for successfully navigating the commercialization journey, including the importance of a cross-functional approach, strong data […]
Leading the Way in Cell and Gene Therapy Commercialization
There is no question about the incredible clinical impact cell and gene therapies (CGTs) can have on the lives of patients. However, this impact is the result of innovation that does not equate to a simple, straightforward commercialization process. The commercialization and management requirements of these treatments are just as complex as their innovative science.
Commercialization of CGTs is significantly more challenging compared to traditional biopharma products. Their inherent complexity impacts distribution, access, affordability and patient support.
CGTs hold great life-saving and therapeutic advancement potential, but their complexity requires a careful approach–starting with engaging and educating patient communities earlier.
Leveraging CGT Expertise from Product Development Through Launch
As the industry focuses more on specialty therapies, it is imperative that manufacturers move to a patient-centered care model that delivers value enabled by innovative technologies and measured by actionable data. EVERSANA incorporates the patient perspective throughout the lifecycle of CGTs. We partner with innovators to think differently about their commercialization strategies, channel distribution, patient support and capability investments for market readiness.
We leverage our CGT expertise to bring together strategy, patient recruitment for clinical trials, HCPs and patient engagement across the patient journey, and warehousing and logistics to support the complexities associated with cell and gene therapies.