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Hai Nguyen



Data & Analytics, Market Research

Hai Nguyen is an Associate Principal at EVERSANA MANAGEMENT CONSULTING with a background spanning life sciences, healthcare administration, and financial/economic consulting. Hai has vast experiences in conducting quantitative and qualitative primary market research, building complex models, and translating data analytics and business insights into actionable recommendations for clients.

At EVERSANA, she has served on a variety of projects across various therapeutic areas to support market opportunity assessment, market segmentation, pricing and market access, and other core commercial strategies for pharmaceutical and medical device clients. Hai holds a Master’s in Health Administration from Columbia University and a Bachelor’s degree in Economics from Reed College. She has special interests in topics related to health equity issues and business strategies to support access to healthcare for broader patient populations.

Articles by Hai Nguyen

Account Engagement Excellence: How Advanced Analytics Can Enable Next-Generation Account Segmentation

Account/customer segmentation is a crucial exercise at the beginning of any strategy related to healthcare provider, patient, or payer engagement. Due to the large variety of customers, it is critical to know one’s customers well, from basic information such as demographics, firmographics, and geography, to more nuanced aspects of the customers’ beliefs, attitudes, and the psychology that drives their behaviors. All this information is critical to formulating the right messages and strategies to engage customers most effectively. Account segmentation allows for accounts to be grouped based on their behaviors, capabilities, strengths, and challenges. By grouping accounts, one can better understand similarities and differences to draw implications for account needs and […]

Social Determinants of Health – What Pharma Can Do!

The US Department of Health and Human Services defines Social Determinants of Health (SDoH) as conditions in the places where people live, learn, work, and play that affect a wide range of health risks and outcomes.1 They can be grouped into five major categories: economic stability, education access and quality, healthcare access and quality, neighborhood and built environment, and social and community context. SDoH are considered to be the root causes of health disparities across segments of the population. According to GoInVo, 68% of the impact on health comes from SDoH factors versus other factors such as genetics and medical care.2 Population health – an interdisciplinary, customizable approach that allows […]

Rx-to-OTC Switch Tips: Identifying the Right Timing, Conditions, and Approach for Rx-to-OTC Conversion

Exploring the idea of converting a prescription (Rx) drug to an over-the-counter (OTC) product can be a useful part of life cycle management and loss of exclusivity planning. However, while an Rx-to-OTC switch could provide significant benefits to patients and a potential revenue source for drugs facing loss of exclusivity (LOE), manufacturers considering this strategy must overcome a number of hurdles. This white paper will: Review the current state and examine the potential reasons behind the limited number of recent Rx-to-OTC switches. Outline conditions a product must meet to be a viable contender to switch. Highlight the regulatory requirements for such a switch. Detail considerations for manufacturers exploring this strategy […]

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