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Expertise

Suzanne Greenwood, RN, BSN

Chief Commercial Officer, Oncology

Expertise:

Commercialization, Oncology, Patients

Articles by Suzanne Greenwood, RN, BSN

Evolving Dynamics in Oncology: Considerations for Overcoming Commercialization Challenges and Driving Greater Impact

The oncology market is experiencing rapid growth, driven by innovations in therapies like biomarker-directed and cell-and-gene therapies. These advancements contribute to improved overall and progression-free survival in various cancer types. However, challenges arise from accelerated approvals and meeting confirmatory trials, leading to withdrawals of oncology drugs. With the increasing complexity of data, navigating regulatory intricacies, and launching products at record speeds, manufacturers face hurdles in infrastructure development, risk spending, and effectively communicating the value of therapies. In this latest article authored by Anne Marie Robertson, Suzanne Greenwood and Sneha Varma to view key considerations to bolster your oncology and hematology drug commercial strategy. Download the full POV now.

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