Sneha Varma
Product Manager, Product Manager, Commercial (Oncology)
Expertise:
Sneha Varma is a product manager with 8+ years of experience in sales, marketing (brand management) and commercial strategy. She has a proven track record of success in driving revenue growth, launching new products and developing impactful brand marketing campaigns. Sneha has been with EVERSANA since 2021, supporting creation of strategic solutions for clients and prospects, including product and market research, competitor analysis, planning and roadmap development to achieve revenue goals.
She started her career in India in sales and brand management. Collaborating with cross-functional teams, she led multiple new product launches, contributing $12 million to the business within 3 years. She developed and executed brand plans, driving portfolio revenue to $65M.
Sneha holds an MBA from Washington University in St. Louis and a Bachelor’s degree in Biotechnology.
Articles by Sneha Varma
Evolving Dynamics in Oncology: Considerations for Overcoming Commercialization Challenges and Driving Greater Impact
The oncology market is experiencing rapid growth, driven by innovations in therapies like biomarker-directed and cell-and-gene therapies. These advancements contribute to improved overall and progression-free survival in various cancer types. However, challenges arise from accelerated approvals and meeting confirmatory trials, leading to withdrawals of oncology drugs. With the increasing complexity of data, navigating regulatory intricacies, and launching products at record speeds, manufacturers face hurdles in infrastructure development, risk spending, and effectively communicating the value of therapies. In this latest article authored by Anne Marie Robertson, Suzanne Greenwood and Sneha Varma to view key considerations to bolster your oncology and hematology drug commercial strategy. Download the full POV now.