Natalie Rush
Senior Consultant, Specialty Consulting
Expertise:
Natalie brings 25+ years of pharmaceutical experience in all levels of trade and distribution. During her career she has managed a Customer Service 90+ organization (hybrid business models) and has managed a Global ERP Project for order to cash.
During her career, she has built a broad-based knowledge of multiple healthcare channels, deep pharmacy channel business and an unsurpassed customer network as a trusted partner.
Previously as an Executive Director of Trade Relations at Bausch Health, Natalie was responsible for developing and executing contracts, distribution, and pull-through strategies across wholesale, retail pharmacy, specialty distribution and specialty pharmacy channels.
In 2020, Natalie was recognized with a CEO Award as well as other Market Access/Wholesaler Awards through her tenure at Bausch.
Natalie holds a B.A. in Business Administration/Marketing where she graduated summa cum laude.
Articles by Natalie Rush
Linking Channel Distribution & 3PL to Non-Traditional Commercialization Touchpoints
To be competitive, maximize products and deliver exceptional customer service, trade and channel strategies must go beyond logistics. This presentation outlines how manufacturers need to connect the dots between customer type, whether they are specialty distributors, specialty pharmacies, market access, or revenue management, to improve strategic contracting decisions to impact ROI and GTN. Leveraging the connectivity of these areas can aid in unlocking value with data-driven insights on the efficiency of a selected model and delivering benefit to the brand. Those embracing this strategic approach will be better positioned to meet the needs of their customers and stakeholders while staying ahead in the ever-changing pharma landscape. Download the full presentation.