Faruk Capan
Chief Innovation Officer & Chief Executive Officer, EVERSANA INTOUCH
Expertise:
Faruk is EVERSANA’s Chief Innovation Officer and the Chief Executive Officer of EVERSANA INTOUCH, the best-in-class full-service marketing and creative agency of more than 1,500 employees globally that joined EVERSANA in December 2021. Faruk leads the Intouch Group team to drive next-generation ideas and strategies for clients across the pharmaceutical industry. He is a graduate of Marmara University and holds a Master of Business Administration from the University of Central Missouri.
Articles by Faruk Capan
Missed Connection or Meant to Be?
EVERSANA is raising the questions the industry is thinking but is too afraid to ask aloud: Has omnichannel lived up to its promise of the “right message at the right time” to drive meaningful results that wouldn’t otherwise be realized by traditional sales and marketing strategies? Are those “seamless brand experiences” integrating the right mix of digital tools and one-on-one personal engagements accelerating patients’ time to therapy and delivering business impact? Are more prescriptions being written and fulfilled to validate the time, money and resources allocated? Unfortunately, the conclusion is no. The promise of omnichannel activation has fallen short for many pharma manufacturers due to stifling obstacles, coupled with high […]