The European Union (EU) is the second largest pharma market in the world and represents a major opportunity for U.S. biotechnology companies. Due to the perceived complexity of launching in Europe, many biotech companies licence their products to partner companies. Often as a result, the full value of the product is not realised by the parent company.
With a greater understanding of the EU region, companies can make more informed choices, secure better deal terms with partners and explore alternative commercialization options.
European Commercialization Key Business Questions
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