Field Force Optimization Strategies

A Patient-centric Approach to Understanding Market Dynamics and Brand Potential to Maximize Launch Success

A patient-centric, bottoms-up approach is a key step to developing an effective commercialization strategy and operational framework

Ongoing Commercial Ops & Analytics Support Post-Launch

EVERSANA delivers end-to-end solutions for our partners to ensure greater operational efficiencies, cost savings and real-world insights to drive commercial success

Strategizing and Managing the Field Force through Data to Drive Brand Impact

Customer Targeting
Field Resource Sizing
Territory Alignment
Incentive Compensation
Call Planning
Performance Reporting and Impact Analysis

Field Force Effectiveness Case Studies

Large Pharma, a Reignited Brand and an Omnichannel-Enable Rep

EVERSANA helped re-launch a large pharma client’s neurology portfolio of five well-known, historically promotionally sensitive brands in genericized markets that were not actively detailed to providers.

Through data and analytics…

The client saw over $100M in growth and $44M in revenue throughout the 3-year program

Optimized Field Force

An EVERSANA client had a proposed field team of 90 sales reps for a given initiative. EVERSANA leveraged data and analytics to realize the equivalent sales performance with 67% less sales force, with a cost savings of over $15M. The analysis was substantiated by Yondelis data, which covers 95% of direct shipments from wholesalers.

Field Reimbursement Managers and a High-Cost Self-Injectable Biologic

EVERSANA utilized data and analytics to reduce “binge” program volume and teach healthcare providers how to obtain prior authorization approval on the first submission. The client experience long-term success in reducing bridge program utilization and saw 70% conversion of authorizations.

Featured Content

Elevating Field Reimbursement Manager Performance through Insights & Comparative Data

Posted on April 11, 2023 4/11/23

“Elevating Field Reimbursement Managers’ Performance through Customer-based Insights and Comparative Data,” authored by David Frey, Principal, Specialty Consulting, EVERSANA and Lee Ann Steadman, Senior Vice President, Specialty Consulting, EVERSANA explores the evolving role of Field Reimbursement Managers (FRMs) and how it has evolved to become a critical role for pharmaceutical manufacturers. This article also reviews […]

Enhancing Patient Adherence and Sales Outcomes in Advanced Prostate Cancer Treatment Through Proactive Push Alerts

Posted on September 26, 2024 9/26/24

Data and analytics play a crucial role in developing patient adherence programs by providing actionable insights and enabling data-driven decision-making. Through our latest case study, see how this information was used to develop tailored push alerts that not only improved patient adherence but also boosted market share and sales outcomes for a new six-month dosage […]

Schedule time with one of our experts to see a demo and learn more about EVERSANA's suite of Data & Analytics Solutions