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Case Study: Benchmarking Pathway-Specific Engagement with Health Plans & Organized Providers to Identify Best Practices

Tapping into primary market research and subject matter expertise can help uncover opportunities to more effectively meet their needs and position your brand for inclusion within their pathways.  As stakeholders seek to leverage oncology clinical pathways…

Establishing the Patient Access Mission During Clinical Development

An inescapable but disappointing characteristic of pharmaceutical research and development is that at the end of a process costing billions of dollars, the majority of launches fail to reach expectations. The ultimate tragedy of this is…

Regulatory Framework for Digital Therapeutics in the APAC Region

Authored by: Martin Culjat, Kory Dillman, Deval Patel Digital health and digital therapeutics innovation, commercialization, and adoption is accelerating in the APAC region, and this has been in full display at the first-ever DTx Asia conference…

Maximize In-Licensing Growth

In-licensing is a significant growth lever for a variety of reasons, including: Serving as a risk mitigation tool Reinforce a company’s therapeutic area footprint Serving as a growth catalyst channel to further diversify your pipeline and…

Payer Oncology Access Management in 2022

Payers balance the severity of disease with the need to control high-dollar utilization. As pharmacy spend continues to rise, payers are seeking ways to manage costs in the highest cost therapeutic areas, including oncology. While there is appetite…

Emerging Trends in the APAC MedTech Market

Content for this article was contributed by EVERSANA’s Asia Pacific team. APAC’s MedTech market will soon be the second largest in the world. This growth presents both opportunities and challenges across the region. Booming APAC MedTech…

Challenges (and Solutions) to Rapid Omnichannel Transformation

Omnichannel can offer countless benefits and notably improve provider and patient journeys. But current marketplace challenges are disrupting success with omnichannel efforts for some manufacturers, and hindering their quality of service to healthcare professionals and the…

Ask the Attorneys: What Keeps Them Up at Night

EVERSANA’s Mike Kurland, Vice President, Revenue Management and Compliance, joined a panel of industry experts to present, “Ask the Attorneys: What Keeps Them Up at Night?” at Informa Connect’s Medical Drug Rebate Program Summit. Session Summary…

Brand Planning – Fitting Financial and Copay Services into Existing Models

EVERSANA’s Kevin O’Meara, Vice President, Patient Services Solutions, and Chris Lagoerio, Director, Revenue Management, presented a session, “Brand Planning – Fitting Financial and Copay Services into Existing Models,” at Informa Connect’s Copay, Reimbursement and Access Congress.…

Digital-First Future and the “Data Flywheel”: How Can Pharma Use the Combination of Data, AI, and Content to Drive Successful Product Launches

In this episode of Pharma Launch Secrets, Bozidar Jovicevic, CEO of Evermed, is joined by Scott Snyder, Chief Digital Officer at EVERSANA to discuss: What is the best way to orchestrate personalized digital experiences for HCPs…